We're Hiring a Social Media Manager! Interested?

Do you love Social Media and Jesus?  We have a great job for you at Community Bible Church in San Antonio, Texas! 

We are hiring a Social Media Manager to oversee all of our social networks at the church.  The role involves creative content development and storytelling, platform and conversation management/monitoring, volunteer engagement, ministry support/coaching and more.  

This is an exciting opportunity for the right creative leader!  Community Bible Church literally reaches millions of people from all over the world each week through our various networks.  Our current sweet spot is Facebook, but we are looking for a ministry innovator who can increase influence and impact on YouTube, Instagram, Snapchat and more!  

If you have any questions please don't hesitate to ask.  To learn more about the position go to https://home.eease.adp.com/recruit2/?id=1651171&t=1.

10 Fundamentals to a Creative Church YouTube Strategy

Last night I attended an event here in New York at YouTube Spaces.  It was an experience to say the last to enter this space from the Elevator ride up to the presentation and the interactions.  I'm going to take the 10 basic fundamentals that they shared and help to adjust the presentation for your church to consider.

  1. Shareability - Are your videos funny, relatable or topical? Why would someone want to share your videos with their friends online?
  2. Conversation - Are you speaking to the audience watching the video or just posting sermons to a live audience and YouTubers get to watch?
  3. Interactivity - How can your YouTube audience interact with your video?  Consider asking a question for them to comment with their thoughts.
  4. Consistency - Are your videos all over the place when it comes to quality and tone?  As you build an audience online consistency of format and voice are very important.
  5. Targeting - Who do you want to reach with your YouTube videos? (Don't say everyone, please)
  6. Sustainability - If you build an audience on YouTube can you continue to feed the audience with more videos?  Don't over promise and under deliver.
  7. Discoverability - Do you title your videos for people to easily find through YouTube search?  Please don't user your church name and sermon date as your YouTube video title.
  8. Accessibility - Do your videos make sense to every viewer even if they have never seen another video of yours or been to your church?
  9. Collaboration - Can you bring other influencers into your YouTube videos that would likely connect with your audience as well as introduce their audience to your videos?
  10. Inspiration - Do you enjoy making videos for YouTube?  What you create should inspire you to make more and inspire your audience to watch more.  

I encourage you to go down this list and answer yes or no based on your church YouTube channel.  If you don't yet have a church YouTube channel, what are you waiting for?

Twitter Video is Here

Click the image above to see my first Twitter Video.  Like every other social network Twitter too has not gone video!  I'm sure you have noticed more and more videos showing up in your Facebook news feed and Instagram seems to have almost as many videos as pictures these days.  

The great news about this is that you don't need any fancy equipment or special skills, you just need to be creative!

I just spoke with another pastor yesterday who didn't feel like he could do video because he didn't have a DSLR camera, a studio in his church and a video editor on staff.  My response was: "Do you have an iPhone and a thumb?"  That's all you need!  

So what are you waiting for?  Start creating videos and watch your social media engagement increase overnight on social media!  

To learn more about Twitter go to https://about.twitter.com/videos-on-twitter

The eConnect Conference is Back

Back by popular demand this year is Group's eConnect Conference.  This one one of my favorite events to be a part of this last year and so excited to participate again this year!  If for no other reason to attend this conference is the opportunity to visit Group's headquarter's in Loveland, Colorado.  The setting is beautiful and the facility is incredibly inspiring.  

Better than the location though are the presenters at this conference as I'll be joined by my friends Jason Caston, Brian Abbott and the great Bob D'Ambrosio.  These guys are some of the sharpest guys when it comes to church technology, but they are also some of the most humble and down to earth guys I know as well.  

This wo nd  alf ay onference ill rovide ou ith n xpanded nderstanding f ow ocial edia nd nline ools an enefit nd row our inistry. ou’ll earn ow o se hese ools o ave ime, each  roader udience, uild  ell-connected ommunity, nd reate  lace or onstant ommunication n our hurch.

If you have any questions about the conference at all please don't hesitate to Comment or hit the Contact button above as I would love to help.  To learn more and to register for the conference click the graphic above or go here.

3 Questions with Dr. Daryl Eldridge

I'm excited to share with you this conversation with a ministry hero of mine, Dr. Daryl Eldridge.  Dr. Eldridge is one of the founders and the President of my seminary, Rockridge.  Rockbridge is a 100% online seminary that is creating an affordable and flexible yet highly effective seminary training for ministry leaders without having to leave ministry to attend.  

Where did you get the idea for Rockbridge Seminary to be 100% online?

In 2003, the founders of Rockbridge were serving in residential seminaries. Wherever we traveled, prospective students asked us if they could do their studies without going to our campus.  For prospective students already engaged in a ministry, uprooting their family was just not an option.  At that time, schools could only allow 1 year of studies online, which meant students still had to travel to a residential campus. So we asked how we could put a seminary 100% online and design it around the purposes of the church. A friend pushed us over the tipping point by asking, “If you don’t do this, who will?”

What has been what you expected since the launch of Rockbridge and what has been completely unexpected? 

We expected to deliver an online educational experience that was comparable, if not better in some ways, to a residential seminary.  There were several things we didn’t expect.  First, we thought we might have trouble attracting qualified faculty members that would embrace online learning.  We discovered there were more than enough qualified teachers/practitioners who wanted to invest their lives in training a generation of servant leaders.

Second, while we knew that meaningful relationships could be developed online we were surprised the online learning environment provided better opportunities for long lasting friendships with students and faculty.  

Third, critics said you couldn’t effectively teach content areas like preaching, languages, or spiritual formation through online environments.  We’ve discovered you can accomplish learning objectives for a given subject if you think creatively about how to design the learning experience in an online medium.

What do you see ahead for seminary training as a whole as well Rockbridge seminary specifically?

The number and variety of options for seminary training will continue to explode.  As technology improves, we’ll see more interactive learning environments such as gaming, Second-Life, and hologram conversations.  We will also see more churches custom tailor their own brand of seminary for staff and church leaders. 

Content will not be the driving force for seminary education as it has been in the past.  In milliseconds a person can Google search a topic and find more information about a subject than they could 15 years ago in the most comprehensive seminary library.  Social conversations will be the hub of learning management software.  Seminaries must provide sacred learning environments where students can learn to interpret biblical truth, understand the culture, and effectively lead a church or ministry organization to reach that culture.  

Our vision at Rockbridge is to provide accessible, affordable, and practical ministry training to this and the next generation of servant leaders.   These are exciting days to be in ministry.

You can connect with Dr. Eldridge on Twitter - @drdaryl and find out more about Rockridge Seminary by visiting their website at http://Rockbridge.edu.  

If you are considering seminary at all I cannot recommend more that you highly consider Rockbridge Seminary.  If you have any questions please don't hesitant to leave a comment or send me a message.